ABOUT ME

What I've learned. What I believe. How I lead.

A man with a beard and tattoos holding a tan and white dog outdoors on a sunny day with a clear blue sky.
Matthew Fior with June, his loyal Wire Hair Fox Terrier

MATTHEW G. FIOR

BIOGRAPHY & PHILOSOPHY

I started my career in stores, where I learned that every decision ultimately lands with the customer. Curiosity has shaped my career, leading me to ask better questions, challenge conventional thinking, and understand how every part of the business shapes the customer experience.

What began in merchandising expanded into product, brand, marketing, e-commerce, operations, partnerships, executive leadership, and media.

Along the way, I developed a simple belief: the strongest businesses align brand, product, customer, and commercial strategy around a shared vision.

When every touchpoint reinforces the same authentic story, customers connect more deeply, organizations execute more effectively, and businesses create lasting value.

I approach every role with ownership and accountability, treating each business as if it were my own. My focus is to create clarity, align teams, build momentum & leave every organization stronger than I found it.

DOWNLOAD RESUME

Four people standing behind a display of jeans at a Lucky Brand store, smiling at the camera.

PRINCIPLES

EVERY BUSINESS IS DIFFERENT.
MY APPROACH REFLECTS THAT.

UNDERSTAND FIRST.

Listen. Learn. Invest in People. Ask questions. Build Trust.

THINK HOLISTICALLY.

Remove the noise. Connect the dots across the business.

CREATE ALIGNMENT.

Create focus, generate ideas, share the vision & roadmap.

INVEST IN PEOPLE.

Build trust. Develop talent. Create accountability. Empower teams to succeed.

EXECUTE FLAWLESSLY.

Define goals & identify success metrics. Results create value.

INDUSTRY EXPERIENCE

DIGITAL, SOCIAL
& MEDIA

FOUNDER-BUILT COMPANIES

WHOLESALE
& LICENSING

ECOMMERCE & OMNICHANNEL

CONSUMER & FASHION BRANDS

DIGITALLY NATIVE BRANDS

CORE
CAPABILITIES

The breadth of my experience spans the disciplines that shape how businesses grow, operate, and compete. While every opportunity is different, these are the areas where I've spent the majority of my career creating value.

A digital line drawing of a three-dimensional bar chart with an ascending arrow pointing upward.
A digital line drawing of a three-dimensional bar chart with an ascending arrow pointing upward.

GROWTH STRATEGY & VALUE CREATION

Developing growth strategies, identifying new opportunities, accelerating commercial performance, creating long-term enterprise value.

A simple flowchart with a top rectangle connected to a vertical line leading to three circles, each connected to a rectangle below.
A simple flowchart with a top rectangle connected to a vertical line leading to three circles, each connected to a rectangle below.

BRAND & PRODUCT LEADERSHIP

Building organizations, developing talent, improving operating models, and aligning teams around clear priorities and measurable outcomes.

Technical blueprint of a building or architectural design with detailed drawings and annotations on a black background.
Technical blueprint of a building or architectural design with detailed drawings and annotations on a black background.

ORGANIZATIONAL EFFECTIVENESS

Aligning brand, product, merchandising, marketing, and commercial strategy to create a consistent customer experience and drive sustainable growth.

Radar target display with concentric circles and crossing lines on a black background.
Radar target display with concentric circles and crossing lines on a black background.

DIGITAL, MEDIA &
KEY PARTNERSHIPS

Leading ecommerce, omnichannel, media, partnerships, and emerging growth channels to strengthen customer engagement and unlock new revenue opportunities.

VIEW SELECT BRAND EXPERIENCE

BUSINESS IMPACT

Business performance infographic with financial and operational metrics, including $1.4 billion enterprise revenue, 2 times revenue growth, over $250 million revenue expansion, 25 percentage points brand sales turnaround, 45 days turnaround strategy, and 40% operational capacity increase.
Business infographic showing financial and growth metrics including over $1.4 billion enterprise revenue, doubled revenue growth, over $250 million revenue expansion, 25 percentage points brand sales turnaround, 45 days strategic turnaround, and 40% increase in operational capacity.

  • "Matthew is an incredible partner and leader! I had the privilege of working with him and had a front-row seat to watching him drive the business, build new businesses (NovaMEN & NovaSPORT), and inspire a growing team as his HR partner. If you're looking for someone to build a brand, drive growth, or own a P&L, he's top-notch!"

    - Jonathan Harvey | Former Chief People Officer, Fashion Nova

  • "Matthew approaches every challenge with professionalism, sound judgment, and an unwavering commitment to the organization's success. I would welcome the opportunity to work with him again.”

    - Andres Palencia | CEO, LatiNation

  • "Matthew has a rare ability to cut through noise, simplify complex challenges, and align organizations around a clear path forward. As a trusted executive partner, his strategic thinking, commercial instincts, and relentless execution make him an invaluable leader to any organization."

    - Erica Meierhans | Former General Council, Fashion Nova