RE-POSITIONED HUDSON AS A DENIM-BASED LIFESTYLE BRAND, LAUNCHED SPORTSWEAR, AND DELIVERED SUSTAINABLE, PROFITABLE GROWTH.
THE CHALLENGE
President 2017, reported into CEO of parent, public company, Differential Brands Group.
Full creative and operational ownership overseeing all areas of the company, including the architecture and execution of brand vision & strategy with full P&L responsibility, .
RESULTS
BUSINESS: +30% revenue and 500BPS margin increase.
BRAND VISION: Redefined and focused the brand to ensure consistency across all consumer and retailer touchpoints, including brand aesthetic, product filters, and consumer targets.
MARKETING: Developed & executed a comprehensive, integrated marketing strategy across bricks and mortar, digital, media, social, experiential to increase brand relevance in the premium/designer denim space.
OPERATIONS: Overhauled the GTM calendar and established an operational infrastructure. Re-structured the entire organization.
HUDSON X KAIA GERBER CAMPAIGN
DEVELOPED DENIM FIT ARCHITECTURE
