A behind-the-scenes view of a television studio with cameras, crew members, and a host or guest seated on a couch, set with plants and backdrop.
Logo with the text 'LATINATION' and the tagline 'Independent Media Powered by Latinos'.

BUILT THE COMMERCIAL INFRASTRUCTURE THAT ENABLED SCALABLE REVENUE GROWTH.

DEVELOPED AND IMPLEMENTED AN AUTOMATED, END-TO-END PLATFORM THAT INCREASED RFP IN-TAKE CAPACITY BY 40% IN THE FIRST 60 DAYS.

THE CHALLENGE

  • Head of Branded Content, Integrations & Partnerships | Los Angeles | March 2025 - April 2026

  • Recruited as a strategic consultant and promoted into executive leadership to build the company's branded content, partnerships, and commercial infrastructure.

  • Responsible to build and lead integrated marketing capabilities for multicultural media platform targeting high-value U.S. Hispanic Gen Z and Millennial audiences.

  • The business needed scalable systems, stronger cross functional alignment, and a disciplined commercial operating model to support continued growth.

  • Leadership also sought to better align programming, content, and monetization around audience insights and commercial opportunity.

WHAT I LED

  • Built the branded content, partnerships, and integrated marketing function from the ground up.

  • Designed and launched the RFP 2.0 operating framework, redesigning proposal development, prioritization, budgeting, and workflow management within the first 60 days.

  • Automated the end to end RFP process, creating a scalable commercial engine that improved speed, visibility, and accountability.

  • Led and sales, programming, production, creative, and leadership around a unified commercial strategy, including the expansion into the Beauty & Fashion categories

  • Built an integrated commercial planning process that aligned content development, marketing, sales, and go to market strategy into a unified annual execution plan to shape present and forward-looking content opportunities around advertiser demand, audience value, and market opportunity

RESULTS

  • Increased commercial intake capacity by 40% while maintaining 100% on time delivery.

  • Contributed approximately 15% year over year company growth.

  • Increased RFP volume by an average of 10% month over month.

  • Established the RFP 2.0 framework, creating a repeatable operating model for growth

  • Aligned commercial strategy, content, and partnerships through a unified operating model.

  • Elevated branded content proposals through consumer insights, authentic brand integration, and premium creative execution, strengthening client confidence and commercial impact.
    *Portfolio of Co-Branded LatiNation campaigns available upon request

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