PARTNERED WITH GLD LEADERSHIP AND H.I.G. GROWTH PARTNERS TO IDENTIFY VALUE CREATION OPPORTUNITIES. PRIORITIZE QUICK WINS TO ACHIEVE FINANCIAL TARGETS.
STRATEGIC FOCUS ON DEVELOPING AND GROWING THE WOMEN’S BUSINESS. DELIVER AN ACCERLATED MODEL TO SCALE BRAND.
THE CHALLENGE
Private Equity Adviser & Brand Consultant
Following H.I.G.'s investment, leadership sought an objective assessment of the business to identify value creation opportunities, operational improvements, and strategic priorities to accelerate growth.
The business needed stronger merchandising, planning, pricing, inventory management, and go to market capabilities to support continued growth.
Leadership also prioritized accelerating the women's business and strengthening organizational effectiveness.
WHAT I LED
Conducted a comprehensive commercial and operational assessment across merchandising, planning, pricing, inventory, and go to market capabilities.
Identified immediate revenue opportunities and practical improvements to simplify execution and improve performance.
Recommend and partner with GLD team execute upon initiatives to generate near-term (Q4’20) revenue, including: chase/add new product, refine gifting strategy, brainstorm new ideas for consumer engagement - activations, contests, brainstorm further bundling opportunities; develop list of contingency levers / promos.
Developed growth strategies spanning product, pricing, category expansion, promotions, and go to market planning.
Evaluated organizational structure, systems, and processes to support future scale.
Evaluate current GTM process; develop WOMEN’S: GO TO MARKET; develop stacked seasonal GTM calendar, including suggestions for NEW potential category launches - with key milestones.
RESULTS
Delivered 100% of project milestones and recommendations on schedule.
Evaluate and advise on historical & current price and promotional strategies; review current marketing / promotional planning calendars / templates – suggest improvements and/or share best practice templates; provide templates, RACI, etc.
Identified actionable opportunities to improve revenue, inventory productivity, pricing, promotions, and commercial performance to hit Q4 financial targets.
Strengthened planning processes and organizational alignment across the business.
Delivered a prioritized value creation roadmap balancing immediate financial impact with long-term growth initiatives and a prioritized roadmap to accelerate execution and value creation.
Identify opportunities & resources needed to scale the business, including people, technology / systems, and processes - including cross functional integration.
ACCELERATED GROWTH WITH MULTI-PRONGED STRATEGY
ASSESS CORE MEN’S BUSINESS WITH SHORT TERM R/O & ADVISE WHITE SPACE OPPORTUNITY
DEVELOP AND ACCERATE THE WOMEN’S DIVISION
ARCHITECT A PRODUCT AND MARKEITNG INTEGRATED CALENDAR TO DRIVE ALIGNMENT AND FOCUS ACROSS THE ORGANIZATION
